Instructors & Classes
The following are a sampling of the Coolidge Academy classes and instructors.
We are looking for industry experts and leaders to help us shape the curriculum to best prepare employees for your industry! If you would like to be on an advisory team for your industry, or would be willing to be one of our digital instructors, please let us know.
If you don't know your numbers, you don't know your business.
Analytics and Data Analysis will help you learn the importance of knowing your numbers - not financial numbers - your web visitor numbers, behaviors, conversion and other vital details that will help you know what works and what doesn't.
There is an exciting world to discover behind the data, one that helps inform smart decisions for the future. I am excited to make it easier for people to discover and master analytics and data analysis.
A brand is understood based on the experience someone has with you or your business... it's not just a logo. Your position in the marketplace is a very strategic placement of your brand. Learn from seasoned entrepreneur and startup-enthusiast Justin Rule how to develop, understand and position a brand.
I love the process of understanding a brand, bringing ideas to life from the minds of entrepreneurs, and positioning a brand in the marketplace. Lots of stories to share and things to learn together!
Social Media expert Kris Bradley will teach you fundamentals and help you separate the facts from the fiction regarding all the buzz around social media.
Kris Bradley has made a career of becoming an expert in social media trends, tactics, strategy and teaching others how to keep 'the latest buzz' in the right priority in business strategy.
Learn the ropes so that you are not left in the dark in this rapidly evolving digital communication age!
While it is true more people have a camera now that ever in history - thanks to mobile phones - there is a lot to learn about how to use photography to tell the right story. Internationally known photographer, Jeremy Hess, shares his expertise so you can make your phone or your SLR capture the perfect image.
My life has been photography and capturing the light inside of people and places. Sharing my insights with people to help them learn how to be better at capturing the right image, for the the right story, is going to be an exciting adventure together.
PR Expert Diana Martin has made a career in public relations, news and media relations. Covering everything from the Olympics, to local and national initiatives, she has a world of knowledge.
Learn the fundamentals and necessary skills to be competent in your public relations aspirations.
Diana is not new to PR. She has traveled the world, covered the Olympics, and been a part of nationally and internationally recognized campaigns. Always excited and ready for a good story, she'll keep you up on the best practices and set you at ease in this fast paced career.
Graphic Designers have a new challenge: focus on print or digital design? No, it is not all the same rules and expectations. Textile design is another challenge but take heart, we have an expert to help you get your feet under you.
Michele has designed logos, print materials, websites and promotional items for local and national companies. As the founder of One L Design, she will lead you as you understand the 'real world' of graphic design.
Effective and Beautiful. Those words should both be used to describe a website. You don't need to sacrifice beauty at the expense of 'conversion' or 'leads'.
Learn how to make beautiful and effective websites, the basics of code and responsive design, and elevate your abilities and understanding of good web design.
Jon Nixon started Nixon Media in 2000. Schooled as a developer, experienced as a graphic designer, and having worked with national and international brands, Jon will help you step by step.
Telling a story with video involves a lot of moving parts... literally. From script, storyboards, lighting, models, locations and length of final product - only an nationally recognized industry expert can walk you through it! Video is one of the most persuasive forms of media, on YouTube or the big screen, so learn how to use it wisely.
Every agency or company that deals with marketing and design is always asked questions about SEO, AdWords and lots of other elements of national and local internet marketing.
Learn from the brightest minds about how to become informed and educated in this popular area of growth in the digital age.